Manager, Marketing Automation

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GAIN Capital’s Marketing Automation Manager will work with a high-performing global team responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns for clients across several brands, channels, regions and languages. This role will be a power user of Salesforce Marketing Cloud (ExactTarget) and have a solid background and understanding of its interaction with Salesforce Sales Cloud.
 
A key role within the CRM capabilities area of the Marketing Technology and
Operations team, the Marketing Automation Manager understands how to apply technology to support business processes and campaign workflows.  The Marketing Automation Manager not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.
 
Responsibilities
 
  • Owns and drives the Salesforce Marketing Cloud (ExactTarget) roadmap and continuously drives innovative use of Marketing Cloud capabilities
  • Collaborates with Marketing Campaign teams to deliver on program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns
  • Works with Marketing brand leaders to translate business requirements into functional journeys and campaigns within Marketing Cloud
  • Partner closely with IT development teams to ensure we are using technology to drive the best possible email and sms programs; includes automating manual processes, data segmentation, list development, triggered / lifecycle marketing campaigns, and CRM tool optimization
  • Manages Journey Builder for cross-brand automated journeys across multiple digital channels, as available within Marketing Cloud
  • Works closely with marketing, and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
  • Collaborates with team of Marketing Cloud / email developers to deliver email functionality throughout the brand marketing satellite users
  • Continuously analyzes operational process to find and implement new efficiencies
  • Understands and helps to design solutions for data flow and data integration
  • Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (ExactTarget, Salesforce, Account Maintenance, and others), to ensure processes (such as unsubscribe) are consistent
  • Provides day-to-day system maintenance and configuration of the systems, as well as acts as the first line of contact for user questions
  • Provides documentation and training to end users
  • Routinely audits user practices to ensure compliance
  • Owns and manages the Marketing Cloud vendor relationship and actively participates with CRM team’s Salesforce relationship
  • Works with technology partners to understand system functionality and advancements
 
Skills & Qualifications
 
  • 3+ years of experience with ExactTarget marketing automation platform preferred, across email and SMS channels
  • Expert Marketing Automation skills
  • Salesforce Sales Cloud experience a plus
  • Strong understanding of digital marketing, demand generation principles, and marketing best practices with regard to contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance
  • Knowledge of email deployment and coding best practices
  • Previous experience in or working closely with marketing, CRM and/or Information Systems groups
  • HTML email development experience preferred
  • Understanding of web development and digital design techniques to effectively manage team
  • Knowledge of API integration with CRM platforms and Web properties
  • Good understanding of relational data structure
  • Project management experience, particularly in managing business processes that span multiple teams, including marketing, marketing operations, data sciences, and technology teams.
  • Strong communications skills
  • Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, cross-functional teams and communicate with all levels of management
  • Strong familiarity with the business processes of sales, marketing, and customer support
  • A team player, adept at working across departments to ensure user adoption and satisfaction
  • Bachelor’s Degree or equivalent in Marketing, MIS, Business Administration or Engineering
 
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