Senior Specialist, Marketing Campaigns

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 Senior Specialist, Marketing Campaigns
 
The goal of the marketing campaign function is to provide actionable insights about our customers that will generate tangible leads for our sales organization to help achieve company goals. The Senior Specialist, Marketing Campaigns will coordinate multiple outbound campaigns in support of business objectives; developing, executing and optimizing integrated cross-channel campaigns that drive acquisition, engagement and retention.  This individual will coordinate across internal teams and channels (primarily email and call centers) developing plans, building campaigns and more.  Strong execution and project management focus with hands-on data/list management responsibility. 
 
Responsibilities:
 
  • Work with marketing team to develop, plan and execute content marketing campaigns and strategies that deliver on growth and retention strategies; provide expertise in using our marketing capabilities to optimize and personalize client experience and marketing effectiveness
  • Support the planning and execution of prospect and customer campaigns using email, sms, call center and other channels, working with regional marketing teams, email developer and external vendors
  • Work cross-functionally with product management, product marketing, customer marketing, sales and customer care to deliver a high impact end-to-end user experience
  • Build and optimize customer email and cross channel journeys (email, sms, etc.) including, but not limited to:
    • Create and manage targeted segments and campaigns within Salesforce
    • Manage compliance approvals and translations
    • Build emails from templates within ExactTarget (Salesforce Marketing Cloud)
  • Coordinate overall execution plan and timelines
  • Create and manage email segments and campaigns within Salesforce ensuring data needed for email and call campaigns is available in Salesforce
  • Assist the Acquisition team with ongoing optimization of landing pages, including maintaining a testing calendar and share test results to leverage learnings
  • Coordinate regional promotions. Develop and implement promotion programs that increase client engagement, coordinating Terms & Conditions, compliance/legal approval, promo execution, as well as reporting on performance and costs.
  • Ensure measurement of campaign results.  Regularly report on campaign performance to stakeholders.
Qualifications:
 
  • College degree preferably in math, economics or business related field
  • 3+ years’ experience developing integrated campaigns with strong digital experience
  • Data/metrics driven
  • Hands on experience with Salesforce Campaigns and data management
  • Experience pulling data from a large, enterprise data warehouse
  • Highly proficient in Microsoft Excel
  • Extremely detail oriented with strong organizational and time management experience
  • Highly collaborative and comfortable in a matrixed environment
  • Prior experience with Salesforce Sales Cloud and Marketing Cloud/ExactTarget (or similar Eloqua, Marketo platforms)
 
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